Why the Shift to Mobile Matters

In 2026 the average Brit spends roughly 1 hour and 15 minutes a day on a smartphone. That time is now dominated by gaming apps that run in the background while you’re stuck in a bus or waiting for a coffee.

In 2026 the average Brit spends roughly 1 hour and 15 minutes a day on a smartphone. That time is now dominated by gaming apps that run in the background while you’re stuck in a bus or waiting for a coffee.